Michele Nieberding

Michele is the Director of Product Marketing at MetaRouter. She's passionately curious about marketing, and geeks out over all things data and strategy.

Validating customer needs in a world of “shiny objects”

Members-only

Customer Marketing

Validating customer needs in a world of “shiny objects”

Discover how to cut through the noise of hot new trends and features. Learn practical tactics to validate real customer needs before getting distracted by the latest "shiny objects."...

Words that sell: Crafting value propositions that convert

Members-only

Positioning & messaging

Words that sell: Crafting value propositions that convert

Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.