Members-only Top 10 product marketing consultants, 2024 The demand for seasoned guidance and forward-thinking strategies has never been more palpable. That's why we've compiled the definitive list of the top 10 consultants pushing product marketing to new heights....
Members-only product marketing Top 5 product marketing coaches, 2024 We've scoured the industry's sharpest minds to bring you the top 5 product marketing coaches to watch in 2024....
Members-only product marketing Personal stories: Transitioning to PMM from sales, customer success, and agency Real-world insights: How three PMM pros transitioned from sales, customer success, and agency into the world of product marketing....
Members-only Customer Advisory Board Product Marketing Alliance Customer Advisory Board Apply now and ensure your thoughts and opinions have a direct impact. Guarantee that your experience at Product Marketing Alliance exceeds your expectations. Let’s create the community you deserve....
Members-only product marketing How to sunset a product: Complete guide + examples To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....
Members-only product marketing What’s the average salary for a US-based product marketing manager? Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....
Members-only Product marketing: Accurate title or infuriating buzzword? Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....
Members-only Leadership How to effectively disagree with superiors at work Disagreeing with your superior isn’t about challenging authority by saying, “You’re wrong and I’m right.” It’s about contributing positively to the decision-making process and overall success of the organization....
Members-only Product marketing and generative AI: ChatGPT vs. "ChatGP-Josh" In the 10 years that I’ve been working in Product Marketing, nothing has been as transformative or disruptive as generative AI. With programs such as Open AI’s ChatGPT, it’s never been easier to create content with minimum effort, but is that content any good?...
Members-only From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own....
Members-only The journey to the top: How to prepare for a C-suite role The path to these elite corporate leadership positions like CEO, CRO, and CMO is not always clear. While each person's journey is unique, there are common experiences and preparations that can set you up for C-suite success....
Members-only What is B2B messaging? Strategies for skillful communication Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge....
Members-only 9 must-know B2C product marketing strategies to boost growth To drive sustainable growth, you need to employ strategic and customer-centric approaches in your B2C product marketing. From research and pricing to positioning and collaboration, multiple factors influence the success or failure of B2C products....
Members-only "PMA is your ticket to a wealth of knowledge" - Kannan Gophal's PMA membership experience This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work....
Members-only Case studies The key to PMM success? Product Marketing Certified: Core with Alicia Foreman There were experts from a range of industries and organizations. I’ve always been keen to learn from and see tangible examples of how others put what they preach into practice....
Members-only Product Marketing Summit Austin 2024 | OnDemand Catch up on every session from Product Marketing Summit 2024 with talks from the likes of Upwork, GoDaddy, Cisco, AWS and more....
Members-only Product Marketing Summit Austin 2024 | OnDemand Catch up on every session from Product Marketing Summit 2024 with talks from the likes of Upwork, GoDaddy, Cisco, AWS and more....
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....