Metrics & OKRs

Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....

The reality of working with a team is that sometimes, despite everyone's best efforts, product marketing goals may not be achieved. This can be a daunting and disheartening experience, as when we fail to reach goals, it can seriously affect the whole organization....

Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media, with the pair discussing how product marketers can work cross-functionally to establish product marketing OKRs....

A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments....

For those of us who thrive in pragmatism and proactivity, having the means to judge whether an aspect of your life was going good, bad, or just plain average, would be a blessing sent from above. Enter the almighty customer health score....

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

If you want to ensure you’re moving towards achieving your goals, you need to constantly monitor your actions. Only then you can improve, adapt, and optimize your strategies. The philosophy applies to all departments such as development, operation, sales, and product marketing....

We are in a major shift in terms of how organizations think about growth. Product-led growth marks a shift not only in growth but in marketing and customer behavior too....

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

“Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

In this episode of Product Marketing Life, Jon Neher and host Mark Assini explore the power of qualitative data as part of a product marketer’s storytelling toolkit....

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....