Klue

Competitive intelligence specialists Klue outline the ARR of objection handling: address, reframe, redirect....

If you're aiming to win, it's important you come prepared for a competitive deal. Get access to the first-ever Competitive Enablement Maturity Model to assess where your competitive enablement efforts are now, and what you can do to separate yourself from the pack....

GTM teams must adopt a culture of a sharing to increase competitive performance. Jarod Greene, VP of Product Marketing at Highspot, and Adam Houghton, VP Success at Klue, will discuss how you can foster such a culture that promotes your competitive advantage....

We’ve put together a playbook on how you can use the intel from competitive intelligence platforms to enhance your own programs and supercharge your battlecards....

PMs are tasked with building a winning competitive enablement program. But how do you build one if you don’t know what the company expects from your efforts? We spoke to 550+ PMs, CI practitioners and sales leaders to find out what stakeholders want from their competitive enablement programs....

When it’s neck and neck between you and your competitor in the homestretch, battlecards give you the edge. There’s just one catch - your salespeople have to use them....